FastoLead

How We Work

Transparent sales process with clear stages, fair compensation, and AI-powered efficiency. See exactly how we turn leads into happy customers.

Lead Stages & Probabilities

Every lead goes through a structured journey with clear ownership. Leads show Conversion probability (chance to buy), Customers show Retention probability (chance to stay/expand).

Cold
0-15%
Marketing / Leadgen
Contact
15-30%
Leadgen
Warm
30-80%
Sales Manager+
Hot
80-100%
Sales Manager+
Customer
Ret
Account Manager

Our Sales Funnel

From first touch to long-term partnership — every step is designed to deliver value.

1
Acquisition
Potential leads discover us through marketing, content, and referrals.
Market → Website → Form → Auto Demo
2
Validation & Demo
We validate fit and showcase value through personalized demonstrations.
Validation → Demo Call → $ Demo on Your Servers
3
Proposal & Design
Custom solutions designed to match your specific requirements.
Proposal → $ Discovery → $ Design → Offer
4
Customer Success
Ongoing development, support, and feature requests handled with care.
$ Development → $ DevOPS → Warranty → $ Support

Outreach Workflow

Our structured approach ensures no lead falls through the cracks.

COLD
Cold Stage
Lead just added to CRM. We only reach out when we understand the pain point.
✓ Pain identified → Send first email
? Pain unknown → Research first
CONTACT
Contact Stage
First response received. Initial conversation started.
✓ Engaged → Move to Warm
⏱ No follow-up (3 days) → Try another channel
WARM
Warm Stage
Call, chat, or demo scheduled. Qualified interest confirmed.
✓ Demo done, BANT confirmed → Move to Hot
✗ Not relevant → Lost
HOT
Hot Stage
Ready to close. All BANT criteria met, proposal sent.
✓ Contract signed → Customer
⏱ No response → Ping Sequence
CUSTOMER
Customer Stage
Contract signed, revenue received. Includes setup, development, and warranty period.
✓ Setup → Development → Production
⚠ At-Risk → Declining engagement
✗ Churned → Left us

Follow-Up Sequence

Respectful persistence with declining frequency. We don't give up, but we don't annoy either.

1
Week
30%
1
Month
25%
6
Months
20%

Our Rules & Standards

Clear ownership, quality control, and customer focus at every step.

🎯
Pain-First Outreach
We only reach out when we understand your problem. No cold spam — just relevant solutions.
COLD → CONTACT
🌱
Leadgen Owns Cold & Contact
Initial qualification handled by trained leadgens, ensuring consistent quality at scale.
COLD / CONTACT
⭐
Seniors Close Deals
Warm and Hot stages require experienced managers who understand complex requirements.
WARM / HOT
🔧
Tech Verification
All Hot-stage items verified by technical team before commitment. No surprises.
HOT
💬
Real Human Support
Live chat with experts on website. No bots — real answers from real people.
All Stages
🤖
AI-Assisted Pricing
AI estimates + human review = fair pricing. We average both for best accuracy.
AI + Human

Team Compensation

Fair rewards for every team member at every stage. Transparency builds trust.

Warm Lead
$5
Demo shown or proposal requested
Hot Lead
$20
Proposal sent by sales manager
Closed Deal
3%
Commission after payment received

Ready to Experience Our Process?

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